When facing persistent, resistant challenges, leaders often surrender to poor results or invest in change efforts that waste time and resources. And yet it’s possible to influence behavior with surprisingly predictable success.
For the past thirty years, we’ve studied leaders with a proven ability to influence rapid, profound and sustainable change. And here’s what we know: human behavior is grounded in six sources of influence. Effective leaders know how to leverage and apply these sources to influence real results.
Influencer goes beyond corporate perks and charismatic personalities to teach a method for changing ingrained human behavior. Leaders learn how to achieve better results by changing human habits that are extraordinarily difficult to alter—especially those that mire down teams and organizations. Drawing on the skills of the world’s best change agents and five decades of social-science research, Influencer teaches why people do what they do and how to help them act differently.
Named The Change Management Model of the Year by MIT Sloan Management Review, Influencer gives organizational leaders—senior, emerging, and even those without formal authority—a powerful and portable model for achieving rapid, measurable, and sustainable behavior change.
Use the Six Sources of Influence to develop and apply a strategy for cultural transformation
Organizations around the world have turned to Influencer to improve process, profitability, safety, service, and more
Influencer is available in two formats to meet the unique needs of your team or organization.
Each format is optimized for skill transference and an engaging learning experience.
Virtual instructor-led learning delivered as a one day course
(3 X 2 hour sessions)OR two-day course
(3 X 2 hour sessions plus 3 X 1.5 hours sessions).
Instructor-led, in-person learning delivered as
a one- or two-day course (six or twelve hours).
We offer three ways to deliver learning: attend a public course, bring in a Crucial Learning trainer, or have an internal leader get certified to teach employees.